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  • Behind The Scenes: 1 Dress, 9 Women

    Sold Out, More Coming Soon Last week we invited nine of our friends of different ages, shapes and sizes to model our new Power Foundation Bodycon Dress for an article in the Mail Online. As you know Hope was set up to make women feel beautifully co

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  • New Season, New Direction. The Autumn Winter Collection has arrived!

    This Autumn in response to customer feedback, Hope has taken on a new direction, more modern silhouettes in luxurious fabrics with an emphasis on texture be it lace, cashmere, satin or boiled wool. As always, the collection has been designed for wo

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  • The Sun Has Got It's Hat On... Hip, Hip, Hip Hooray!

    I do hope most of you have had the benefit of some sunshine over the last couple of days, I almost pinched myself on Thursday morning when I drew the curtains back to see the garden basking in sunshine. After such a wet Easter weekend, it felt too g

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  • Go Away Wretched Weather!

    I don’t know about you, but It feels to me like it’s been winter forever. I was talking to a very dear friend of mine last night who sounded really fed up, after chatting for a few minutes we both concluded that a big part of it was the wretched

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  • Ready, Set, Spring!

    We are delighted to have launched some of our New Spring Summer Collection this week and I don’t know about you but I feel ready for some colour in my life, it feels Winter has been hanging around forever! We deliberately waited till March to launc

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  • Why are 50+ women invisible to the fashion industry?

    Remember the dignity of your womanhood. Do not appeal, do not beg, do not grovel. Take courage, join hands, stand besides us, fight with us. - Christabel Pankhurst -   Reading all the coverage this week about the centenary of women gaining the

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  • 10 Minutes with...Debbie

    10 Minutes with..... Debbie In the last blog, Amanda from the Hope team talked about New Year’s resolutions and finding the time to take care of yourself. This week, we caught up with friend of the brand, personal trainer Debbie Atkins. We as

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  • New Years Resolutions or All-Year-Round Self Care?

    Amanda Hope Team Member since 2014I feel very fortunate to have been involved in Hope since day one, it was Nayna’s vision for the culture of the brand that was as important as the style of the collection. The importance of team and femini

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  • Nayna Talks Christmas Countdown

    So the final countdown begins….48 hours to the Big Day and I’m sure many of you like me will be running around doing the last minute food shopping, wrapping presents and starting the kitchen marathon that is Christmas lunch. We’re having a fa

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  • Video Blog: Behind the Scenes at the Winter Shoot

    This week we hosted a photoshoot here at the Home of Hope to shoot the new styles you’ll be seeing over the next few weeks. We welcomed back three of our ‘real women’ models and friends of the brand, Aisha, Helen and Angela. The day was very

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Fashion is architecture: it is a matter of proportions.

Coco Chanel