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Hope in the USA
So, last week I set out on Hope’s first international road trip to the US of A, we had a number of meetings and a packed schedule; 8 days, 6 flights, 4 hotels!
First off what do you pack knowing the temperature is riding in the 30’s, you want to look like you mean business and yet feel comfortable. Well you take your own advice and start with Foundation which as we keep saying is perfect for traveling. It was, from the plane to the boardroom.
I packed 12 outfits altogether which thankfully folded into a neat pile as there wasn’t much room in my cases given I was taking lots of samples with me.
New York, New York
We met with 2 potential new customers in NYC, they loved the concept and the product and wanted to understand where Hope would fit in with their current portfolio, which raises a great question for the brand. If you went into a department store in the UK where would you expect to find Hope? Which brands would you expect us to sit next to? I’d love to know your thoughts because it’s a question we are being increasingly asked.
We made time to visit the stores in NY starting with somewhere I have been itching to go to, the latest venture of my idol Donna Karan, her brand Urban Zen a lifestyle brand is simply wonderful, I enjoyed every moment of the experience, admiring the beautiful clothes, jewellery and artefacts. The store is in the Meatpacking district where the stores were fabulous, innovative and friendly.
Spots to visit in NY
In need of some liquid refreshment we stopped by Sugar Pop for non-alcoholic cocktails. The place was bonkers but great fun and definitely aimed at families celebrating birthdays and the like.
We squeezed in a very late lunch at my favourite supermarket, which is really a Food Emporium called Eataly passing the amazing Flatiron building on the way.
Finally after 9 hours of visiting stores it was time to meet some dear friends in one the buzziest restaurants in town, Balthazar, hard to hear yourself talk but such fun!
On to Iowa
My third meeting was with our first confirmed US customer who are based out of Iowa (a first for me). We launch in 5 of their stores in August and we are beyond excited, we’ll tell you more about that nearer the time.
After that time to head South to Miami beach and meet up with some of my Floridian Family who were kind enough to organise a ‘bit of a bash’ we had such lovely time catching up, reminiscing about days gone by and folks sadly no longer with us.
Back Home for the AW17 Shoot
So, 8 days and 12,600 miles later I was back in the UK and walked straight into our AW17 shoot here at the Home of Hope, we had an amazing couple of days and are delighted with the images and the collection, I can’t wait to share them with you but let’s not write the summer off before the kids have even broken up!
For those of you jetting off, travel safe and for those stay-cationing lets hope the weather is kind.
Have fun whatever you are doing,