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Welcome to the World of Hope

Welcome to The World of Hope, a place where I want to celebrate style and the 40+ woman, whatever our shape or size, and understand what really makes us feel confident; whether it’s how we dress, how we see ourselves, or simply our state of mind. How we dress can impact directly on how we feel, behave and how we are perceived by others, so understanding how we develop our own sense of style and the confidence it can bring has always fascinated me. I’ll be sharing what I’ve learned, and what I’m still learning, about feeling confident and how to dress for your shape. I’ll also be talking about some of the things that make me see red; like a size12 women modelling so called ‘plus size’ clothing and ageism in fashion. I’ll also be introducing you to some of the inspirational people I’ve met on my journey. But what I most want is to hear from you. What’s your style and why does it make you feel confident? I want this to be a place where you can be inspired, ask questions, share your views, your ups and downs and above all, a place where we celebrate us!

Nayna McIntosh
Founder and CEO

  • The New Normal

    Hello, Thank you again for the lovely messages you've been sending in response to my weekly updates, many of you have shared how you are coping with self-isolation or social distancing, I am fascinated at the different ways we’re all spending our t

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  • 2020 International Women's Day

    Back in 2014 when I dared myself to be brave enough to visualise what kind of brand I would like to build, I knew that I wanted to build a brand For Women by Women. My starting point was what kind of place would I like to work, what kind of people

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  • SS20 is coming… the wait is nearly over.

    Many of you have been in touch to ask when you can expect to see the new collection, it’s so good to know you are as excited as we are!  I’m delighted to tell you it is in production as I write, we’re off to Italy on Monday to see some of

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  • Street Style #HopeByMe

    Many of you have told us over time that you enjoy seeing Hope styled by real women, so this season we asked a number of customers and friends of the brand to style their favourite pieces from the collection in their own way. Celebrating ageless

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  • Sustainable Fashion - What's your view?

    I’ve just come back from a SS20 sourcing trip to Italy and the one thing that struck me is how much the factories and mills are talking about eco and sustainability, right at the source of production they are acutely aware of the need for chan

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  • AW19 Development Trip

    As you may have seen on social media this week, we’ve spent the last few days in Prato, Italy with 2 of our key suppliers, putting the final touches to AW19.This is always a nerve-racking part of the journey, double checking that you have the

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  • Being a Hope Model - Regina - Guest Blog

     I had 2 great days shooting the spring - summer collection 2019 in London. The collection made me so thrilled, there where so many pieces I would love to call mine. They where classy, with this little something  - I appreciate this kind of f

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  • It's coming more ways than one!

    Diana Ross is most certainly coming out! Some of you may have noticed that our recent ‘SS19 Newness is Coming’ ads on social media used Diana Ross’s 80’s hit “I’m Coming Out", the team selected it because they know it’s on my ‘top tun

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  • Happy International Women's Day!

    Although this event is almost 100 years old it’s only as recently as 1975 that the United Nations adopted it as a day to be celebrated and on March 8th each year it is marked differently in different countries; for some it’s a public holiday, for

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  • Jess's Favourite Picks - Guest Blog

    Spring is a time for new life, new growth – and new clothes! Even though it’s still cold outside, wardrobe-wise, I am definitely thinking of warmer, brighter times to come. I love to embrace the new, and so I was delighted, as a long-term Friend

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Fashion is architecture: it is a matter of proportions.

Coco Chanel