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Welcome to the World of Hope

Welcome to The World of Hope, a place where I want to celebrate style and the 40+ woman, whatever our shape or size, and understand what really makes us feel confident; whether it’s how we dress, how we see ourselves, or simply our state of mind. How we dress can impact directly on how we feel, behave and how we are perceived by others, so understanding how we develop our own sense of style and the confidence it can bring has always fascinated me. I’ll be sharing what I’ve learned, and what I’m still learning, about feeling confident and how to dress for your shape. I’ll also be talking about some of the things that make me see red; like a size12 women modelling so called ‘plus size’ clothing and ageism in fashion. I’ll also be introducing you to some of the inspirational people I’ve met on my journey. But what I most want is to hear from you. What’s your style and why does it make you feel confident? I want this to be a place where you can be inspired, ask questions, share your views, your ups and downs and above all, a place where we celebrate us!

Nayna McIntosh
Founder and CEO

  • Go Away Wretched Weather!

    I don’t know about you, but It feels to me like it’s been winter forever. I was talking to a very dear friend of mine last night who sounded really fed up, after chatting for a few minutes we both concluded that a big part of it was the wretched

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  • Ready, Set, Spring!

    We are delighted to have launched some of our New Spring Summer Collection this week and I don’t know about you but I feel ready for some colour in my life, it feels Winter has been hanging around forever! We deliberately waited till March to launc

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  • Why are 50+ women invisible to the fashion industry?

    Remember the dignity of your womanhood. Do not appeal, do not beg, do not grovel. Take courage, join hands, stand besides us, fight with us. - Christabel Pankhurst -   Reading all the coverage this week about the centenary of women gaining the

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  • 10 Minutes with...Debbie

    10 Minutes with..... Debbie In the last blog, Amanda from the Hope team talked about New Year’s resolutions and finding the time to take care of yourself. This week, we caught up with friend of the brand, personal trainer Debbie Atkins. We as

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  • New Years Resolutions or All-Year-Round Self Care?

    Amanda Hope Team Member since 2014I feel very fortunate to have been involved in Hope since day one, it was Nayna’s vision for the culture of the brand that was as important as the style of the collection. The importance of team and femini

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  • Nayna Talks Christmas Countdown

    So the final countdown begins….48 hours to the Big Day and I’m sure many of you like me will be running around doing the last minute food shopping, wrapping presents and starting the kitchen marathon that is Christmas lunch. We’re having a fa

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  • Video Blog: Behind the Scenes at the Winter Shoot

    This week we hosted a photoshoot here at the Home of Hope to shoot the new styles you’ll be seeing over the next few weeks. We welcomed back three of our ‘real women’ models and friends of the brand, Aisha, Helen and Angela. The day was very

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  • Recycled Cashmere…does it matter?

    Prato, ItalyThis time last week I was in Prato, Italy with the team putting Spring Summer 18 into work with our suppliers and there was one in particular I wanted to visit. This season two of our knitwear styles come from a factory which specia

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  • 10 Minutes with... Helen

     10 Minutes with..... Helen Welcome to the second of a series of ’10 minutes with…’ where you meet members of our team and friends of the Brand sharing a little bit about their life. This week it’s my pleasure to introduce you to

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  • Musings from Milan

    A couple of weeks ago I was lucky enough to travel to Milan to visit one of our key supply partners, a fabric mill based just outside the city centre. A visit to Milan is always special not least because it’s considered one of the fashion capital

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Updating Collection

Fashion is architecture: it is a matter of proportions.

Coco Chanel