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Feel Beautifully Confident



Welcome to the World of Hope

Welcome to The World of Hope, a place where I want to celebrate style and the 40+ woman, whatever our shape or size, and understand what really makes us feel confident; whether it’s how we dress, how we see ourselves, or simply our state of mind. How we dress can impact directly on how we feel, behave and how we are perceived by others, so understanding how we develop our own sense of style and the confidence it can bring has always fascinated me. I’ll be sharing what I’ve learned, and what I’m still learning, about feeling confident and how to dress for your shape. I’ll also be talking about some of the things that make me see red; like a size12 women modelling so called ‘plus size’ clothing and ageism in fashion. I’ll also be introducing you to some of the inspirational people I’ve met on my journey. But what I most want is to hear from you. What’s your style and why does it make you feel confident? I want this to be a place where you can be inspired, ask questions, share your views, your ups and downs and above all, a place where we celebrate us!

Nayna McIntosh
Founder and CEO

  • Guest Blog: A Day in the Life of a Hope Model by Elaine

    Introducing Elaine, this week's guest blogger This week I asked customer, 'real' model and friend of the brand Elaine to write a guest blog about her experience modelling and shopping with Hope. I hope you enjoy reading, A Day in the Life

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  • Long weekends are the best weekends

    I hope you enjoyed the recent bank holiday weekend and managed to squeeze in some ‘me-time’ as my Mum calls it. I certainly made the most of mine and given we were blessed with some lovely sunny days just before Easter I decided to do the seas

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  • Shout out to my She-roes

    “How important it is to recognise and celebrate our heroes and she-roes” Maya Angelou After a hectic week here at the Home of Hope, shooting our new Summer collection which launches in April, and with Mother’s Day just a week away I wanted to

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  • Keeping it Real...or not?

    “Listen, 'real' women are the reason the fashion industry exists.” Marc Jacobs   I came across this comment from Marc Jacobs, the American fashion designer, the other day which struck a chord for a couple of reasons. Firstly because

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  • Hope's Spring Collection is Here

    Welcome to our Spring Collection! Spring ‘17 sees the launch of our fourth collection. a beautiful neutral palette in some of our favourite shapes. This is in keeping with our design philosophy of knowing the catwalk trends but not being dictat

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  • Behind the Scenes at Hope's Spring Summer 2017 Photo Shoot

    Shooting a spring collection in January on location in the UK is always a risk and on Monday afternoon we were feeling very nervous as we said goodbye to yet another rainy day. Fortunately on Tuesday we woke to a cold and crisp morning, which cam

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  • Fresh Looks: Hope's Tips to refresh your wardrobe for January 2017

    Happy New Year! My warmest wishes to you all. With the festive season behind us, we're looking to refresh and renew, starting with what we're wearing. Try our top tips to get fresh looks from your existing wardrobe this January by adding just a f

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  • The Life of a Hope Cashmere Poncho

    I believe that women today increasingly care about where their clothes are made, even if they have embraced the idea of disposable fashion in the past. That’s why at Hope we made the decision right at the start that wherever possible our coll

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  • Layering Made Easy!

    When you hear fashion magazines talk about ‘layering' does your heart sink?? Do you sometimes think not sure how that works for me?? Well I don’t know about you but when I was a little girl my Mum used to buy me Bunty magazine, one of my favour

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  • Ab Fab Real Women

    Some of you may have watched Absolutely Fashion on BBC2 recently which gave a behind-the-scenes peek at Vogue House in London - fascinating to watch as this iconic magazine deliberated over Rihanna vs Kate Moss for its front cover. It reminded me o

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Updating Collection

Fashion is architecture: it is a matter of proportions.

Coco Chanel