You have no items in your basket
Keeping it Real...or not?
“Listen, 'real' women are the reason the fashion industry exists.”
I came across this comment from Marc Jacobs, the American fashion designer, the other day which struck a chord for a couple of reasons. Firstly because ‘Real Women’ is something we at Hope have been keen to champion. And also because the term ‘real’ has prompted some debate from our customers as to what we mean by it!
‘Real women as opposed to what?...’
‘Women come in all shapes and sizes, just because you are a size 6, or 8 doesn't make you less of a "real woman".'
So what does this mean to me and why we have chosen to include ‘real’ in our imagery and social media?
Let me clarify one thing to start: in no way are we trying to exclude, ignore or disregard anyone as not real. We see everyone as real whether they’re on the catwalk or the dog walk!
What Hope is trying to highlight is that fashion shouldn’t just be about numbers or letters – the dreaded XL or XXL! – which is why we devised our own approach to sizing.
Most brands use ‘fit’ models in designing their garments with whom to fit or adjust their development samples e.g. a perfect size 12. How many perfect size 12 women do you know?!
At Hope, we use “us”, the team, to develop our samples into production garments and we go from age 24 to 61 in years with body shapes from small to tall and slim to curvy. So, if it doesn’t look good on us, then it doesn’t go in the collection!
Many of you also challenged the use of ‘tall skinny models’ in our Spring collection last year which is why we took the bull by the horns and photographed the recent Autumn Collection with friends and customers of the brand, including the Hope team. I’m delighted to say we have gone down this route again for the new Spring '17 collection.
I felt the tag ‘real’ was the best way to describe this.
What I hope the ‘Real Women’ shoot achieves is to convey very clearly what Hope looks like on women of all shapes, sizes, heights and ethnicity and is a way to involve customers in our imagery, not just professional models.
In the words of Mary, a Hope customer who wrote to us recently:
“I love what you do with your website - it makes it so easy to see how to put looks together and I love seeing your clothes on real women of all different shapes, sizes and colouring, it's helpful and inspiring.”
In the spirit of keeping it real, we would love for you to share your photos wearing Hope and tell us how you feel when you wear Hope. Post on Facebook, Instagram or Twitter and use #MyHope. We will be gifting a £100 voucher each month for our favourite photo. We will announce our first winner on the 31st March on social media.
Please keep your feedback coming and let me know what you think, and of course, if you’d like to join us on the next shoot for the Autumn range keep an eye out for the invite on email or social media later in the year.
P.s. I heard this song by The Beautiful South on the radio last week and it made me smile, I hope it does the same for you x