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Shout out to my She-roes
“How important it is to recognise and celebrate our heroes and she-roes”
After a hectic week here at the Home of Hope, shooting our new Summer collection which launches in April, and with Mother’s Day just a week away I wanted to recognise and celebrate two of my she-roes.
Once again we were together with a lovely group of friends and customers all eager to try on the new range, beautifully crafted in silks, chiffon and ramie cotton. Everyone seemed to love the new vibrant coral and aqua colours as they didn’t want to put them back on the rail after their camera moment!
As you can imagine, the shoot is very busy when you add in a photographer, make-up artists and a hairdresser and typically there are 20 or so people involved from 8am until late pm. Behind the scenes as always were two wonderful women who are the energy behind the brand: my Mum, Meikle and Mum-in-Law, Pauline. Collectively known as the Golden Girls these she-roes fed and watered the team all day long with their wonderful home cooking.
They have also played defining roles in the development of Hope and provided the inspiration for two of the most important parts of any brand, a name and an identity.
It goes without saying that my Mum has been there from the start - 55 years in fact and still counting! With a great sense of style and a model of authenticity, clear about what she stands for and fiercely independent. Instilling in me core values of integrity, honesty and a strong sense of family.
Hope also happens to be Mum’s middle name and it’s a name I have chosen to pass on to my daughter too.
Mum has always been my inspiration so when I named the brand ‘Hope’ it was an acknowledgment of those values and of the faith and love she has bestowed on me.
Having decided on a name, I now needed a logo and for that I have to acknowledge Pauline’s role. Coincidentally, Pauline and my very dear father-in-law, Tony were living with us as they had sold their house and were looking for somewhere new to live. Tony was a very experienced graphic designer running his own studio for over 40 years with a real eye for the creative as well as the detail.
Naturally, Tony was the only person I wanted to design my logo although he was very very poorly. So with some hesitation I turned to Pauline to see if she thought Tony would have the energy and creative stimulus to do this. She immediately said yes!
Propped up in bed, Tony took my brief and set straight to work putting down his newspaper and summoning Pauline for help. They worked on it together and in a matter of days the initial design was pitched to me. Suffice to say I loved it - and they loved that I loved it. There were a lot of tears!
Sadly, Hope was Tony’s final commission so I will always be extremely grateful to Pauline for playing such an instrumental part in visually bringing to life the Hope brand.
So this Mother’s Day whether it be with your Mum, your children or simply enjoying some peace and quiet, please have a wonderful day and maybe take a moment to acknowledge your she-roes whoever they may be.
Until next time,
P.S. Don’t forget if you shop with Hope before 23rd of March and you will automatically be entered to win a Makeover Day for you and your Mum here at the Home of Hope, plus £200 each to spend with Hope. Click Here for more details x