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Welcome to the World of Hope
Welcome to The World of Hope, a place where I want to celebrate style and the 40+ women, whatever our shape or size, and understand what really makes us feel confident; whether it’s how we dress, how we see ourselves, or simply our state of mind. How we dress can impact directly on how we feel, behave and how we are perceived by others, so understanding how we develop our own sense of style and the confidence it can bring has always fascinated me. I’ll be sharing what I’ve learned, and what I’m still learning, about feeling confident and how to dress for your shape. I’ll also be talking about some of the things that make me see red; like a size12 women modelling so called ‘plus size’ clothing and ageism in fashion. I’ll also be introducing you to some of the inspirational people I’ve met on my journey. But what I most want is to hear from you. What’s your style and why does it make you feel confident? I want this to be a place where you can be inspired, ask questions, share your views, your ups and downs and above all, a place where we celebrate us!
Please get in touch [email protected] I’m really looking forward to starting this journey with you.
Founder and CEO
Hope is a collection I’ve created to make you feel and look beautifully confident. As I approached my fifties I had to acknowledge that whilst in my head I still felt I was 30, regrettably my body didn’t. And yet I still wanted to feel good about myself. I changed the way I was dressing, covering up the bits I no longer liked and emphasising the bits I did. And sharing with friends, I knew I wasn’t alone. This inspired me to set up Hope for women like us. It was important to me to take a new approach to sizing and garment shape, to use proportion to flatter, to manufacture in Britain and to sell through our ‘Hope at Home’ events. Hope is for women who are happy to embrace their changing body shape. We think all women are entitled to feel beautifully confident.
At Hope we celebrate real Women. Nicky Griffin, a 56-year-old mother-of-two from Nottingham, is one of our Hope models you will see wearing our SS16 collection on the website. We chose to work with Nicky as she embodies everything that Hope stands for – size, shape and age. Nicky only started modelling 2 years ago, working with Nicky on the shoot was liberating as she embraces her curves and looks stunning in our collection. We want to see more brands using models like Nicky! I was very excited to see Nicky featured in Sports Illustrated recently – it’s a real step forward for real women with real bodies.
The Perfect Foundation
When I was a little girl I used to love watching my Mum getting dressed and the first thing she used to pull on was something called a panty girdle, Mum didn’t need to wear control wear because she was very slim but she wore this garment to create a smooth silhouette before she got dressed. I have since learned myself that a woman’s body shape changes throughout the various stages of her life so I was passionate about finding solution to this when designing The Hope Collection. So we have developed the Foundation Range which will smooth, sculpt and shape the body without sacrificing comfort. The layering pieces of the Scoop Neck Top, Slip, Vest, Body and Leggings are all designed with style and most importantly comfort in mind. Why I love the Foundation Collection! All shapes come in 2 lengths: regular and long Made from super soft Italian fabric – an exclusive knitted combination of 28% Lycra and Polyamide The Body Moisture system provides perfect breathability and greater freshness Extra light and fine so garments give support, comfort and freedom of movement Easy care, minimal maintenance and designed to maintain their colour and shape.