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Behind The Scenes: 1 Dress, 9 Women
Sold Out, More Coming Soon
Last week we invited nine of our friends of different ages, shapes and sizes to model our new Power Foundation Bodycon Dress for an article in the Mail Online.
As you know Hope was set up to make women feel beautifully confident, which for some has been a long time. Comments from the day really endorse why we do what we do; 'I feel ready to take on the World', 'I feel absolutely amazing' and 'I just feel very hot again'.
The piece in the Mail Online came out last Friday (19th October) and the response was overwhelming. We sold out of the dress in a matter of hours and the positive feedback from friends and family be it on social media or directly was amazing. It truly was a momentous day for the brand and yet another example of how the Hope Team pull together, a proud moment for us all.
As with all our shoots there's always a lot of fun, laughter and bubbles of course, this one though will go down as pulling at the heart strings the most, designing a dress that spans the generations and made each woman feel amazing is very special.
We hope you were one of the lucky ones and have safely received your dress, we’d love to see you in yours, how you choose to style it, so send us a selfie or upload to Facebook or Instagram using the hashtag #Hopebyme
If you weren’t able to get your hands on one of these fabulous dresses the good news is we’re making some more, and they should be arriving from Italy early November. Please sign up for an email alert so you don’t miss out and of course show us your style when the dress arrives.
Until next time,