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Behind the Scenes at Hope's Spring Summer 2017 Photo Shoot

Shooting a spring collection in January on location in the UK is always a risk and on Monday afternoon we were feeling very nervous as we said goodbye to yet another rainy day. Fortunately on Tuesday we woke to a cold and crisp morning, which came with a beautiful mist across the valley, suggesting the sun might come out to play. Luckily for us, it did!

untitled-3-1 It was a misty winter day in South Oxfordshire, but inside it was the height of summer!

Once again, we decided to shoot our new collection here at the Home of Hope, which includes Winston, our black labrador, who was constantly trying to sneak on set. The sun began to stream through the windows around mid-morning, which along with the palm leaves and foliage, you could almost believe you were somewhere hot and sunny, rather than deepest Oxfordshire.

untitled-2 Winston trying his very best to become a Hope model

Our models were a wonderful mix of customers and friends, who seemed to revel in the experience, passing through hair and makeup on their way to the set.

untitled-1 After a bit of pampering by our lovely hair and makeup team, our models were feeling beautifully confident

untitled-6 Designer Garry showing the girls how it's done

Last but not least on set were the incredible Golden Girls, aka my mum, Meikle Hope and mother-in-law, Pauline, who, as always, did an amazing job keeping the team fed and watered for the day. They even managed to squeeze in some time to model their favourite silk shirts. As you can see, once again, Winston managed to get in on the act!

group-golden-girls-2 The Golden Girls

The day ended with a beautiful sunset, a glass of fizz and a round of applause. A huge thank you to everyone involved for a wonderful shoot, particularly our models, who gave the whole thing such energy and a great vibe. I'm looking forward to sharing the new collection with you very soon. In the meantime, these behind the scenes images from the shoot will give you a flavour of what's to come.

Nayna x


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7 thoughts on “Behind the Scenes at Hope's Spring Summer 2017 Photo Shoot”

  • Lovely blog and looks like you had fun. You come over so beautiful and friendly and I love your clothes. So far have four items and no doubt will be buying more. Well done Hope. Oh by the way have you announced the winner of your competition.

    • Dear Denise,

      Thanks so much for your lovely comments, yes we do indeed have fun, everyone is very relaxed and excited at the same time! We will post the winner of the competition tomorrow,

      Nayna x

  • A cheerful day and what I like most...., women at any age and shape are your models. Congratulation to all. This should be exemplary for the big designer names.

    • It was indeed a very cheerful day and thank you so much for your kind comments about women of any age and shape. From the very outset we wanted Hope to be a brand for All Women and nothing demonstrates this better than using non models or 'Nodels' as we like to call them!! Nayna X

  • A wonderful website with a limitless range of fashionable clothing for all sizes and age, thank you Nayna x

  • Hiya, please pass on my very warm regards to your mum, Meikle.
    Just enjoying 'Woman&Home' magazine, turned over the page and thought "Wow, that model looks just like Meikle!" Imagine my amazement to read that it IS Meikle! She hasn't changed a bit, since I worked with her 1989/90!!!
    Many many congratulations on the success of your label, Nayna; your Mum looks super proud, and rightly so!
    I would love it if she could contact me on my email... if she remembers me, too. This has been a fabulous surprise, absolutely made my day xxx

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